Angel Group — Digital Marketing Roadmap

The digital direction

One group. Multiple projects. One powerful digital presence.

The objective is to build Angel Group as the master brand while continuously giving visibility to every relevant site and project. The content system combines brand authority, project storytelling, lifestyle communication and lead-generation content.

Brand

Build a premium and consistent Angel Group identity across social platforms.

Projects

Give every Angel Group site structured monthly visibility through dedicated content.

Engagement

Use reels, educational content and lifestyle storytelling to increase interaction.

Leads

Turn attention into WhatsApp, call, form and site-visit enquiries.

Core platformsInstagram and Facebook as the primary publishing ecosystem, with content adapted for additional relevant channels where required.

Content engine

12 posts and 3 reels, planned as one balanced monthly system.

Content pillar	Monthly output	Purpose
Angel Group Brand	2 posts	Vision, identity, credibility and authority
Project Showcase	4 posts	Projects, USPs, amenities, architecture
Location & Lifestyle	2 posts	Connectivity, neighbourhood and lifestyle
Trust & Authority	2 posts	Achievements, testimonials, progress
Lead Generation	2 posts	Enquiries, site visits and conversion CTAs
Total	12 posts	Plus 3 reels each month

Brand Reel

Angel Group story: vision, journey, projects, people, future.

Reel 1

Project Reel

Cinematic project showcase covering exterior, interior, amenities, location, USPs and CTA.

Reel 2

Performance Reel

Trend, insight, location, investment or project-led format designed for engagement and reach.

Reel 3

Every creative follows one visual language: premium, clear, property-focused and conversion-aware.

Monthly content calendar

Four weeks, one rhythm.

Week 1

Brand story
Project highlight

Brand Reel

Week 2

Location advantage
Project USP
Lifestyle

Week 3

Project showcase
Trust / achievement

Project Reel

Week 4

Investment insight
Testimonial
Project feature
Lead CTA
Brand CTA

Performance Reel

Social media management

Monthly content calendar and publishing schedule
Creative captions and relevant hashtags
Posting and scheduling of approved content
Consistent brand presentation across platforms
Project-wise content rotation so all relevant sites receive visibility
Performance review and next-month recommendations

The goal is consistency without repetition: each project gets a clear story, while Angel Group remains the recognizable master brand.

Meta Ads management

Performance marketing managed by us. Media spend paid directly by Angel Group.

Campaign	Role
Brand Awareness	Build Angel Group visibility and reach relevant audiences.
Project Awareness	Promote individual Angel Group sites and project USPs.
Lead Generation	Generate WhatsApp, call and lead-form enquiries.
Retargeting	Reconnect with people who engaged with content, ads or the website.

Management includes

Campaign strategy and planning
Campaign setup and audience targeting
Ad creative selection
Monitoring and optimization
Budget allocation recommendations
Lead generation and retargeting setup
Monthly performance reporting

Important: Meta ad spend

The actual advertising and media budget payable to Meta is not included in our management service. The approved ad budget will be paid directly by Angel Group to Meta. Our scope covers the management, monitoring and optimization of the Meta Ads account.

Execution & reporting

A simple workflow for consistent output and measurable growth.

Plan

Collect project updates, priorities, offers and monthly marketing goals.

Create

Develop 12 posts, 3 reels and supporting captions and campaign creatives.

Approve

Share the planned content for Angel Group approval.

Publish

Schedule and publish approved content across selected platforms.

Optimize

Monitor Meta Ads, content performance and lead quality.

Report

Deliver monthly insights, results and recommendations.

Monthly performance report

Social: followers, reach, impressions, engagement, profile visits, best-performing content.

Ads: spend, reach, impressions, clicks, leads, cost per lead, enquiries and campaign performance.

The outcome

AwarenessEngagementInterestLeadSite visitConversion